TORU · WHOLESALE PROGRAM
WHOLESALE
Partnership Program
Specialty coffee roasted in-house on the Stronghold S7X, in Tegal, Central Java.
OUR COMMITMENT
We select each coffee with intention, then roast every batch in-house at TORU through careful profiling and repeated evaluation.
With precision, patience, and intention, we work to bring out what makes each coffee unique.
Every coffee, before release.
Our Philosophy
CRAFTED WITH INTENTION
TORU is a specialty coffee and matcha brand based in Tegal, Central Java. We roast our coffees in-house on the Stronghold S7X and source Japanese matcha with the same attention to craft. Built on quality and consistency, TORU aims to make specialty coffee more approachable.
COFFEE, BUILT TOGETHER.
We believe working with a roaster should be more than simply choosing a coffee and placing an order.
Every café has its own customers, menu, equipment, budget, and challenges. That's why we don't want to only tell you what we have — we want to hear what you need.
Tell us.
We'll work with you to find a solution that makes sense for your café — whether that's choosing from our existing coffees, adjusting a blend, developing something new, or finding a better way to maintain consistency and cost.
- 01
Maybe you're looking for a more approachable house blend.
- 02
Maybe your coffee costs have become difficult to sustain.
- 03
Maybe your customers are asking for something different.
- 04
Or maybe your current coffee simply isn't performing the way you want it to.
Coffee, Built Together
HOW WE WORK WITH YOU
- 01
QUALITY & CONSISTENCY
We chose the Stronghold S7X because we trust what the machine can deliver. For us, consistency is just as important as quality.
- 02
FLEXIBLE BY DESIGN
We don't believe one coffee has to work for every café. We can adjust blends, profiles, and coffee selections around your customers, menu, equipment, and target price point.
- 03
BUILT FOR SUSTAINABILITY
Green coffee prices, harvests, and availability constantly change. Rather than simply passing every change on to you, we work with different coffees and blend structures to help maintain the cup profile and price point your business needs.
- 04
SUPPORT BEYOND THE COFFEE
Our relationship doesn't end when the coffee is delivered. We're happy to work through calibration, recipes, brewing, and feedback with your team.
- 05
A LONG-TERM PARTNERSHIP
Most importantly, we're here to listen. Your café will change as it grows, and your coffee program should be able to grow with it.
You bring us your coffee needs. We'll bring our experience, our coffees, and the willingness to work through it with you.
Let's build something that works — and keeps working.